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"Inside Scoop" Archive2009-10-04October 2009Where does the time go? Seems like I am always writing about that but really, it's scary! We work on issues ahead of time so for all of us at your favourite magazine, Biz X it just seems to fly by even faster. But we have to admit we have so much fun doing it! Well here we are now well into October and we present our technology issue. You'll learn which desktop computer, laptop or netbook is best for your office or home. And where would we be without cell phones? Read up on the latest Blackberrys, Mobile Phones, and I-phones on the market! But of course, that's not all, Biz X the biggest and best MONTHLY publication in Windsor-Essex is jam packed with stories--ones you won't see in other publications. Are you a fan of the Dragons' Den? We've got the scoop on which Windsor business entrepreneurs made the big screen on season four! Plus articles on; Windsor Airport, The Air Show, Advanced Solar, Active Chiropractic, Halloween Things To Do, Monaco Restaurant, From The Heart, Robertson Cabinets & more! 'Til next time...happy reading! Author: deborah jones 2009-09-03VOTE TILL SEPT 18 FORVOTE NOW IN THE BIZ X MAGAZINE "OSCAR" AWARDS COMPETITION Biz X magazine, serving metro Detroit, Windsor and the surrounding area is having a competition and you and your company can win an award! The competition is called The "Oscars" but it has nothing to do with the movie industry, it's all about BUSINESS! The cream of the crop of Windsor and Essex County. So get involved so you can be selected as "Oscar" worthy! PLEASE REFER YOUR CLIENTS TO VOTE FOR YOU/YOUR COMPANY ON LINE AT WWW.BIZXMAGAZINE.COM THRU THE HOME PAGE OR ON THE "OSCARS" SECTION. Just type: http://www.bizxmagazine.com/nominations.php in your address bar! But here's how to nominate yourself: * Post your own signs in your place of business telling people to VOTE for you on line at the biz x website, www.bizxmagazine.com *Have your customers or suppliers sign a petition as to why you deserve to win, post this in your workplace, on your website, send a sheet out with your invoices etc and then scan it by the deadline date, and email to us - -the more votes, the better your chances! CONTACT PUBLISHER DEBORAH JONES VIA EMAIL AT DEBORAH@BIZXMAGAZINE.COM FOR MORE DETAILS! OR VISIT OUR WEBSITE AT WWW.BIZXMAGAZINE.COM/OSCARS TO GET THE ENTIRE SCOOP! You can also read our on-line issue for September 2009 in the writeup on Page 5.
Author: deborah jones 2009-09-03September 2009 issueAh the future looks bright!!! After a very successful Windsor International Air Show the last weekend of August, everyone is getting back to business and so is Biz X!!!! But don't worry! Your favourite magazine, Biz X always has exciting editorial in every issue to keep you entertained and informed on what's happening, right here in Windsor and Detroit...AND IT'S ALL GOOD! For September 2009 we dive into the career biz to help you get a new job, upgrade your skills for an existing job or perhaps point you in the right direction to get a second job! Our fortune teller believes there will be lots of re-training in store for many . . . AND A NEW JOB IN THE FUTURE!! If you click on the digital edition right on the Biz X home page you will also learn about what to do after the work day is done --area businesses can help you learn to cook, ride a horse, fly a plane, learn some karate moves, become the king/queen of the dance floor and even learn to paint! Plus you will also read about; deborah Author: deborah jones 2009-07-13THE HEAT IS ON...JULY/AUGUST'09Summer is here and the days are scorching...and your favourite magazine, Biz X turns up the heat even more with an exclusive interview with fiery Chef Gordon Ramsay! The editorial content of Biz X is always exciting and creative and this edition is no exception. We work very hard to make sure our editorial is unique and different from anything else you will see in Windsor! Click on the graphic above on our home page to see this issue! What's inside? Everything including the kitchen sink! Author: deborah jones 2009-06-02June 2009 issueMUSIC MAKES THE WORLD GO ROUND! With all kinds of bad news blasted throughout the local newspapers and TV stations these days, your favourite magazine is here to point out the great things in the region. We have a lot to be thankful for like the Windsor Spitfires, The Detroit Red Wings, the return of the Red Bull Air Races, tons of upcoming festivals and of course, all the hard working local business professionals who will make you, their customer, the #1 priority! The editorial content of Biz X always stresses the positive and this edition is no exception. This issue is chocked full of good news items and focuses on a music theme. Inside this issue you can read about: Plus: deborah Author: Deborah Jones 2009-05-04May 2009 Saving Money IssueWith all the doom and gloom out there today we present our survival guide to helping you save money and make a little too at the same time! There are plenty of businesses in Windsor and Essex County that can help you spend a little less but still enjoy all the things you like to do! Inside this issue you will read about: -SAVING MONEY IN TOUGH TIMES with places like Anne's on the Avenue, G&G Jewellery, Cash Converters, St. Clair Estate Wines, Joe Schmoe's, Canada Salvage, Encore Fashions, Wee Ones and more! -HOW TO DIVE INTO SUMMER WITH A NEW POOL OR SPA: get the scoop from Pools by Angelo, Waterbee Pools, Leamington Pool & Spa, Life Saver Fence and others -THE WINNERS OF THE WINDSOR REGIONAL CHAMBER BEA AWARDS -HOT SPOTS TO VISIT IN THE "D" BEFORE BASEBALL AND HOCKEY GAMES like Cobo Joe's, The Town Pump, Detroit Beer Co. Plus . . . -Articles on Silver Springs Construction; Reliance Protectron; The Centres For Seniors; County Businesses To Visit; CO2 Sweep; Redline Inflatables; The Victorian Rose Tea Room; The Canada South Festival Network awards and more! And you'll learn how you can purchase a VIP SAVINGS CLUB CARD to get great deals all over Windsor, Essex County and metro Detroit! If you have any great leads on new businesses or events going on around town, that Biz X needs to be at please email Deborah@bizxmagazine.com Happy Reading to all! Author: Deborah Jones 2009-03-31Going Green: April 09WE'RE SEEING GREEN! Environmental issues and money that is! To coincide with Earth Day (April 22) and the Windsor Home & Leisure Show we present ways to be environmentally friendly throughout the entire mag. And we can make MONEY for you too, when you list a discount in our VIP SAVINGS CLUB!
-THERE'S NO PLACE LIKE A "GREEN" HOME: Local Contractors Build Green House At Home Show -GOING GREEN: Jobs and Technology For Michigan Plus... Author: Deborah Jones 2009-03-01March 2009 TV EditionOnce again, among all the doom and gloom of a bad economy--Biz X is there for you with entertaining editorial! No other local magazine can deliver such excitement!!! That's because Inside this issue you'll read about: Plus Features On... And we'll introduce you to the following businesses; Gorski Bulk Transport; Scott's Fireplace & Dekko Mantels of Stone; Laubri Incorporated; Southland Insurance; Margaret Maier of Naturally You; Ask Mr. Franchise; Cheapo Fillippo's; Renu Recycling; The Log Man; Coral Medical Spa; and more! HAPPY READING! Author: Deborah Jones 2009-01-30February 2009--Sneak Peek!BEAT THE WINTER BLUES... We\'ve been working hard since the holidays to bring you this issue which is JAM PACKED with newsworthy stories and people photos. Be sure to read our latest edition of Biz X on our home page here. YOU MIGHT SEE SOMEONE YOU KNOW!!! Or perhaps you and your company are in a story or photo! We try our best to get to as many businesses as possible! So one day soon, your business may be profiled! Plus Articles Featuring: Fun things to do this February; The Windsor-Essex Regional Chamber\'s BEA Finalists; Heard on the Street has the latest gossip on the rumour mill; J.S. Stellar Leadership Academy; Ken Thrasher of Thrasher Chevrolet; Mi Mi Gardens; Cakes By Renee; the Glen Campbell Concert; The Importance of a Home Inspection; Real Estate Board Events The Wedding Odyssey Vendors; Royal Oak Village; AlphaKOR and so much more! I hope you\'ll enjoy this issue. I\'m sure you will! There\'s always something for everyone in each edition! deborah Author: Deborah Jones 2009-01-29Don't Slash Your Marketing Budget!Preventing the Unkindest Cut: By Sharan Jagpal When times get tough, companies have a knee-jerk tendency to start slashing & burning. They lay off employees. They search for cheaper healthcare benefits and eliminate holiday bonuses. They seek ways to reduce overhead and extraneous costs. Sometimes this crude surgery improves the health of the overall organization; sometimes it doesn't. But in the thick of all the "bad economy" clear-cutting, there's one business function that should never get the ax - and yet, it's all too often the first victim. "Old school" resource allocation methods are woefully inadequate. In many companies, resource allocation decisions are based on cash flow inputs dictated by the finance department. However, cash flows are critically dependent on the company's marketing decisions: the price charged for a product or service, the advertising budget for the product or service, the channels of distribution used for selling it, and so forth. And here's the real problem: It's difficult to know how these marketing decisions affect cash flow. In particular, it's hard to measure the degree of uncertainty involved when a company chooses a particular marketing policy. Decision makers agonize over questions like: Fusion for Profit is the first book to address these questions (and many others) head-on. Aimed at diverse audiences—it's a crossover book that's equally appropriate for academics and business practitioners—it provides sound, to-the-point strategies and techniques decision makers need to know if they're to coordinate Marketing and Finance to maximize organizational performance. Clearly, such a transformation is easier said than done! There must be fundamental changes in the mindsets of managers at all levels in the organization and across functional areas. Marketing people must shine some light into the murky waters of the profit and loss statements and balance sheets. Finance people often perceive marketing as a bottomless pit into which money disappears. Marketing professionals, perhaps rightly, see this perception as unfair. Still, their indignation doesn't change the fact that they must convince others to get behind their ideas financially. While behavioral measures such as share of voice and product awareness are fine as subgoals, they are simply inadequate tools upon which to base resource allocation. The marketing department must explicitly recognize that a whole new set of metrics is urgently needed. That means marketing people can't stay inside their silo anymore, but must reach across the aisle and coordinate decisions with the finance department. To avoid strategic blunders, Marketing and Finance must work together to measure risk and balance it against return. Let's say you're comparing two marketing strategies, each of which requires the same dollar expenditure. You can either 1) focus on acquiring new customers, or 2) focus on retaining the customers you already have. Now, let's say the market-growth strategy will, on average, produce higher average profits than the customer retention strategy. You might assume the decision is a no-brainer, but it's more complex than it first appears. The market-growth strategy is not necessarily superior. Even though, on average, this strategy will produce more profits than the customer retention one, it is much riskier. Indeed, depending on the magnitude of the uncertainties involved, after comparing risk and return, it may be better to focus on the strategy with lower average profits. So, regarding the "market growth" vs. "customer retention" question, how should a company decide which is best? Two steps are necessary: Starbucks is a prime example of a company that made the mistake of focusing on market growth at the expense of risk. In October 2006, the company dramatically raised its long-term store opening goal to 40,000 from its prior goal of 30,000. The stock market responded positively to this announcement and the company's shares closed higher by 7.6 percent that day. But subsequently, Starbucks's share prices plunged and the company paid the price for choosing the wrong strategy. It paid a high price for ignoring risk! Involve both Marketing and Finance when designing salesforce compensation plans. How a company pays its salespeople can have a dramatic impact on profits. Consider a PC manufacturer like Dell that sells to two segments: the transaction segment where customers buy once and the relationship segment where customers make multiple purchases over time. What types of compensation plans should the PC manufacturer use for people who sell to these segments? To address this question, the PC manufacturer should view the effort of a salesperson who sells to the relationship segment as an investment. Decision makers must keep in mind that the profits generated by that salesperson are uncertain. Consequently, it is best for the manufacturer to share both current and future profits with her. In other words, it should pay the salesperson targeting the relationship segment a lower base salary and a higher commission rate than a salesperson targeting the transaction segment. Interestingly, the salesperson targeting the relationship segment will, on average, make more money than the "transaction" salesperson. However, her income will fluctuate more. Odd as it may seem, the PC manufacturer must employ different sales force compensation plans for its salespeople who target different market segments, even though they are selling the same products. And in order to choose the optimal pay plan, the company must coordinate the decision across its marketing and finance departments. Why? Because each plan has a different effect on the firm’s net risk and return after paying the salesperson. Of course, these tips barely scratch the surface of the valuable information in Fusion for Profit. But they do illuminate the overarching truth that inspired the book: The best marketing strategies, those that yield long-term value, are based not on trends, anecdotal evidence, or past "success stories" but on rigorous new scientific methods explicitly developed for analyzing data that are often imprecise. About the Author: About the Book: For further information, please visit www.fusionforprofit.com. Author: Sharan Jagpal 2009-01-06JANUARY 2009 ISSUEHappy New Year to all our readers, advertisers, writers and friends! We hope 2009 will be prosperous for all! It\\\\\\\'s time to celebrate right now though! January is the ideal date to help plan out your corporate and social functions for the entire year and our special event planning issue can point you in the right direction on which companies to hire to get the job done...whether you are in windsor or detroit, we have the info you need! When you click on our digital edition (at the top left of our home page) you\\\\\\\'ll read about: happy reading! Author: deborah jones 2008-11-19Nov/DecTHE SECRET IS OUT! IT'S TIME TO REVEAL THE BIZ X 2008 "OSCAR" RECIPIENTS! Eleven years have passed since the very first "Oscar" edition of Biz X Magazine was published and each year it just keeps getting bigger and better...and this issue is no exception! Since 1998 we have handed out over 430 "Oscar" awards recognizing outstanding businesses and individuals in the area. Almost this entire edition of Biz X is devoted to acknowledging the achievements of local businesses. It's jam packed with success stories and, in many ways, is the most enjoyable issue we do all year. It's our chance to praise the often unacknowledged and underappreciated--those who definitely deserve the honour of being "Oscar" participants. The winners and nominees, both present and past, are definitely the best of the best. You can now see the 26 winning companies and people in the 2008 list of winners in our Nov/Dec cover story! You'll also read more "Oscar" Worthy Columns About: Alan Halberstadt and Windsor City Hall; The Essex BIA Business Excellence Winners; A Little Bit of Hollywood Comes to Detroit: Diane Spencler of Designs by Diane; Artist Vincent Franzoi; Mazaar Lebanese Cuisine; The Hospitality Heroes of The Windsor Convention Bureau; Saunakits.com; Netmon; Olde Riverside Schwab's; Karen Mossman of The Space; The Detroit Lions & Red Wings; The Canadian Transportation Museum; How Colonel Sanders Began; The Staff of Chartwell's Oak Park LaSalle And Snapshots From The Children's Fest; Art & Soul; Hospice Goes Hollywood, T2B on Demand; WESPYs; LaSalle Pizza Luncheon and so much more! So check it out...you'll be glad you did! deborah Author: Deborah Jones 2008-10-02October 2008 One SSSSmokin' Issue!OCTOBER 2008 IS ONE SSSSMOKIN' ISSUE! Why you ask? Because we are on FIRE!!!! Tons of editorial inside this book! We've got local entrepreneurs from the Windsor Chamber and business professionals who have changed careers mid life and opened up their own businesses at Windsor Crossing's Marketown. Plus we have snapshots from all kinds of festivals in Windsor and Essex County!!! We're so hot, we are burning up!!! - Larry Horwitz, Windsor West Liberal Candidate - Local fireplace and furnace businesses like Scott's Fireplaces, Forest Glade Fireplaces, G&J Heating and Cooling, Morrell Heating, Pro Trades Mechanical, and more! -Entrepreneurs of the Year are profiled like Stuart Sutton of GPSNet; Brian Parent of Families First Funeral Home; Terry Rafih; Bill Tepperman; John Omstead of Family Tradition Foods; Leo Deluca of Koolini Italian Eatery; Matt Del Duca of Ro-Matt International; Chris Ryan of Patrick O'Ryan's Pub; Don Larkin of Windsor Credit Bureau; Thom Racovitis of Tunnel Bar-B-Q; Clare Winterbottom of Anchor Lamina; Ted Farron of Farron's Butcher Shops and more!! - It's Off To Marketown We Go! Meet the people who own Something Shiny; Vinny's Vintage Emporium; Nuccelli's Frozen Yogurt: Integrative Energies; Natural Earth Organics and Arbonne International. Plus A Lot More Hot Stuff On: Cramdon's; A Special Veteran's Day Tribute; Ristorante Avanti; The Windsor Essex County Cancer Centre Foundation; Advanced Basements; Fred G. Pook Limited in Harrow; Café Morena; The Detroit Lions; The Sterling Heights Chamber; Snapshots From Ilitch Charity Golf Classic; Ruggerfest, The Wine Fest, Detroit Belle Isle Grand Prix and so much more! What are you waiting for? Get reading right now!!! Author: Deborah Jones 2008-09-17OUR SYMPATHIES TO THE FAMILY OF CPL. ANDREW GRENONThe war in Afghanistan was brought home with a vengeance when the first Windsor soldier was killed fighting fo rid the world of terrorism. Cpl. Andrew Grenon, 23 years old, was a member of the 2nd Battalion, Princess Patricia's Canadian Light Infantry serving in Afghanistan. His funeral took place on Sept 12, 2008 and was attended by representatives of our local community services as well as his comrades in the military, his family, and many friends and supporters. Photo shows the procession proceeding north on Forest Glade Drive just after leaving Our Lady of Atonement Church in Windsor where the service was held. All the Biz X family and friends express our sincere condolences to Cpl. Grenon's family. Author: Deborah Jones 2008-09-30clarificationCLARIFICATION In the September 2008 issue, Front Lines story on Page 9, Michael Koonar of Koonar Physiotherapy, 7689 Tecumseh Road East was incorrectly labelled as Dr in a photo caption and a sentence. Koonar immediately informed us that he is NOT a Doctor but a Registered Physiotherapist. We were able to correct the mistake in the digital edition immediately, but the print issue was already being distributed and we were unable to change the story. Author: deborah jones 2008-08-27September 2008 issueWE KEEP ROCKING AND ROLLING ALONG TO SEPTEMBER! Inside this issue you will read all about: - The Total Tanning Experience (tanning salons can help keep that summer tan!): On The Dark Side, Body Wrap and more! - A Matter Of Life And Death: The Funeral Biz: Families First, Sykes, Gerald A. Smith Funeral Homes plus S&V Memorials, Heavenly Rest Cemeteries - Red Wings Take To The Ice Soon To Take On The Leafs -The 2008 Oscar Awards Categories And Learn How To Vote On-Line To Pick The Winners Author: The Publisher 2008-09-30CITY OF WINDSOR DOING GREAT PR JOB!RED BULL AIR RACE GMBH OFFICIALS PRAISE CITY OFFICIALS FOR FRUITFUL DISCUSSIONS AND INTEREST FOR A 2009 PARTNERSHIP Red Bull Air Race GmbH officials had previously indicated to Windsor that the Red Bull Air Race 2009 schedule would be finalized by late July early August. "Windsor's presence in London is a reflection of their commitment and interest in the success of the Red Bull Air Race and the World Series", stated Stefan Lehrmayer, Director Red Bull Air Race GmbH. "Red Bull Air Race proved to be a positive experience for our region in 2008 which generated an economic boost to our local hospitality industry and helped to promote our region to the world. I am grateful to Red Bull Air Race Gmbh for their continued support and their belief in our abilities to provide a unique and memorable experience for their world series" said Mayor Eddie Francis. "Having witnessed first-hand the significance of Red Bull Air Race, and the impact it has on a community, I without question, appreciate its importance as a catalyst to build our tourism sector by way of an economic impact and the media exposure derived - which is priceless. Bringing this world series event back to Windsor-Detroit was and continues to be our primary objective", stated Gordon Orr, Managing Director, Convention & Visitors Bureau. "The face-to-face meeting proved fruitful and the Red Bull officials will be meeting with Windsor over the next several weeks to plan and detail the operational requisites needed for our return", said Stefan Lehrmayer of Red Bull Air Race GmbH. Author: DEBORAH JONES 2008-07-16Windsor & Detroit's Best Business Magazine presents the July/August 2008 issueIT\'S ONE HOT AND STEAMY SUMMER BOOK! Inside this issue you will read all about: Author: Deborah Jones 2008-07-09jUNE 2008 CAESARS WINDSOR ARRIVESwhat a great issue--sure was a lot of work but well worth it... Inside the June 2008 issue you will find out about .. -Caesars Windsor's $430 million expansion including the Colosseum theatre, the Augustus tower --hear what President Kevin Laforet has to say about the change over from Casino Windsor and see how was a supplier to the big project. Names like Nestle, Applied Computer Solutions, Dell Will, Colio Wines, Rorison Electric, Cunningham Sheet Metal, Trojan Interior Contracting, Lekter and more! -My pub note refers to the upcoming Canadian Transplant Games, August 4 to 9th in Windsor and columnist Alan Halberstadt talks about the city of Windsor's clean and green plan and gives an update on what is going on with the Windsor-Essex Development Commisssion. -Other large features are on local Air conditioning and cooling businesses (Fahrhall, Van Watts Mechanical, LaMantia Heating, Tricon, JE Murphy, Airworks, Clicom, Green Home Energy, Enetek).... -Read up on who is coming to Bluesfest, July 9th to the 13th from Joey Kocur and Bob Probert-The Bruise Brothers to Rick Derringer, Ana Popovic, Taj Mahal, David Wilcox, Richie Havens and the Motor City Women -Front lines include the Kenneth Jaggs community award; the Book Cadillac Hotel in Detroit and new Chef Michael Symon; Detroit's new riverfront with Wheelhouse Detroit, the Carousel and more! -City Smiles on Gavin Clifton of the Windsor Credit Bureau; biz of the month on Club Alouette; Ask the Experts Coluatti Tile; Auto topic on Cowell Automotive; columnists Steven Mayo, Joe Haddad; charity profile on Big Brothers, Big Sisters; Art profile on Gavin Booth and a special guest column by Al Teshuba on the benefits of GreenLink Windsor VS DRIC Parkway; XX files on Gina Wasserlein of the Downtown Yoga Studio; profile on the new Midwest Sports Clash TV show on channel 20 -Party pictures on Transition to betterness, the grand opening of Legends Powerhouse, Lakeshore Fine Art, TD Bank Tecumseh and Hot Shots features the hospice of windsor's "it's all about you" luncheon; Essex Bia's Taste of the Town, the Kelcom Technology Expo and the Kidney Foundation's 8th Annual Pasta and Pizza Fest (you'll even catch a glimpse of A Channel's Jim Crichton!) -Our special Michigan section discovers six special state companies producing products in Ontario like Better Made Chips, Garden Fresh Salsa, Carhartt, Faygo pop, Grand Traverse Pies, and Food for Thought's organic preserves. Author: Publisher Deborah Jones Digital SubscriptionWant your next issue of Biz X Magazine delivered right to your email inbox for FREE? Simply enter your email address below, and you will automatically receive a digital subscription...it's that easy! |
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