X-Treme Demographics...The Highest Level Of Readership

Who Reads It?

• 41% are Men, 59% are Women
• 72% are over 35; 35 to 44 years of age (38%) is the largest category
• 81% have some College/University education or have a degree
• 40% earn over $75,000 per year
• 66% are either the President/Owner of a company, or hold a top management position

Where Do They Work?

• 32% are professionals/manufacturing executives
• 39% are employed by the retail or service sectors
• 89% work in companies with 1 to 50 employees
• 62% make the purchasing decisions for their company and 66% have an annual budget of over $20,000 for business purchases

How, What, Why & When Do They Read Biz X?

• 95% have seen more than one issue, 80% have seen all or most of the previous issues
• 81% receive a copy of Biz X through Canada Post, the rest is made up of private subscriptions, newsstand sales, and individuals reading the magazine in professional offices
• 86% rate Biz X as "good" or "great" overall
• 40% spend over 20 minutes reading Biz X every month, 90% spend 10 minutes or more. The most popular columns are Heard on the Street, Newsflash, Alan Halberstadt's Editorial Viewpoint, Biz X was there, People Profile, and Biz of the Month.