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X-Treme Demographics...The Highest Level Of Readership

Who Reads It?

  • 41% are Men, 59% are Women
  • 72% are over 35; 35 to 44 years of age (38%) is the largest category
  • 81% have some College/University education or have a degree
  • 40% earn over $75,000 per year
  • 66% are either the President/Owner of a company, or hold a top management position

Where Do They Work?

  • 32% are professionals/manufacturing executives
  • 39% are employed by the retail or service sectors
  • 89% work in companies with 1 to 50 employees
  • 62% make the purchasing decisions for their company and 66% have an annual budget of over $20,000 for business purchases

How, What, Why & When Do They Read Biz X?

  • 95% have seen more than one issue, 80% have seen all or most of the previous issues
  • 81% receive a copy of Biz X through Canada Post, the rest is made up of private subscriptions, newsstand sales, and individuals reading the magazine in professional offices
  • 86% rate Biz X as "good" or "great" overall
  • 40% spend over 20 minutes reading Biz X every month, 90% spend 10 minutes or more. The most popular columns are Heard on the Street, Newsflash, Alan Halberstadt's Editorial Viewpoint, Biz X was there, People Profile, and Biz of the Month.

"I read it front to back!"

(L.L., Windsor)

"Glossy layout is impressive!"

(D.W., Essex County)

"There is no other magazine of your calibre!"

(A.B., Windsor)

"Very appealling both in content and appearance. The "Oscar" awards are the best! Anything happening in this area, it's in there. Great read!"

(R.T., Detroit)

*Results obtained from a recent Biz X reader survey