Page 37 - Biz X Magazine - October 2015 Edition
P. 37
YOUR LOCAL BIZ FORECAST
Lighting Up Your Events –
To The Tune Of Hard Work!


By Arms Bumanlag


I t’s been a crazy few months since getting Shedding the light on another aspect of a and fog machines, music videos, a 10 foot
projection screen, wireless microphones  . . .
engaged – on top of my daily duties great event – lighting – can make or break a
between radio and TV – we’ve been meeting
with a number of businesses in the wedding venue according to Chase’s experience for an the list goes on and on!”
From big to small, Chase’s team is able
event, big or small.
industry and meeting some great people “It is important to select and position the to make sure everything goes off without
as we head towards our date of June 2016. lighting for maximum effect,” he advises. a hitch and they are not afraid to put in the
We’ve definitely been learning a lot about “The right number of fixtures will add long hours needed to ensure the event is a
the realm of event planning and execution ambience to the room, while too little will smashing success.
along the way. detract from your goal and too many “The behind the scenes set up of a large
I had a chance to sit down and learn and will flood the venue and over light it.” lighting job may encompass setting up some
laugh with someone who has been serving You can see the dramatic difference as 40 to 60 lights,” he explains. “This may start
Windsor and Essex County for years – Chase has lit and accented the Water’s Edge at 9 or 10 in the morning, with the tear-down
Mike Chase from Lights Sound Action. Event Centre on Riverside Drive. (shown in commencing around 1 a.m. and sometimes
His company offers venue entertainment photo below) taking until 4 or 5 in the a.m. Hence, a larger
services with a popular selection of music venue could very easily turn into an 18 hour
from the ‘60s up to current day Top 40, to day.”
dynamic lighting and video displays for From birthdays to weddings to special
any kind of event, all using state of the art events and expos, Chase contributes his
technology. For me, what made Chase stand growing success to a simple, yet time honoured
out from the rest was the fact we both come tradition – listening to the client’s needs.
from a broadcasting background – just from “It’s paramount in growing and excelling
different eras. the business,” he says. “Aside from numerous
“I spun my first record at what was known preplanning meetings,  our detailed
at the time as a ‘Sock Hop,’  which was the execution of the itinerary, with respect to
term at the time for a high school dance back music selection and lighting requirements,
in the 1960s,” he remembers. “As an assistant culminate in the success of the venue. I feel
to another individual who also did work for we offer the complete package of sound and
CJSP Radio, I also had the opportunity to lighting; regardless of the hall size, we are
play around in the studio on the weekends.” equipped to light it up.”
After a stint in the golden years of radio, When it comes to your entertainment
Chase’s destiny in events started while at a experts make sure to do your homework and
home party. ask questions. The team from Lights Sound
“I had the opportunity to play some music Action has gained many clients over the last
and set up some unique lighting, for which A shining example of Lights Sound Action at work few years because of others’ mistakes.
I received a lot of positive feedback,” states inside the Water’s Edge Event Centre in Windsor. “In less than a year, I have already bailed
Chase. “On several occasions, numerous Photo courtesy of Mike Chase. out wedding couples when their DJ failed
individuals suggested that I should do this However, it’s all about making the event to materialize,” Chase notes. “Reputable
for a living. As I enjoyed the entertainment about the people in attendance – something companies will be licensed for their
side of the music and lights, the little Chase puts first when spinning beats or
music and videos, may be a member of a
encouragement that I did have at the time lighting the area. He believes, “The people professional DJ organization, generally
resulted in a buying spree of  more lighting, make the party, the DJ can set the mood, have a website and will also carry liability
better sound systems – and it started to take the lighting will create the ambience, but at insurance. Finally, look for feedback on
off from there.” the end of the day, the guests are the party!” their services. For example, you can pull
Having a passion for entertainment and a Another key to success is changing to the up reviews on most companies right on
good party – Chase feels his background is latest technology and offering state-of-the-art ‘Facebook’ to see what the actual clients are
paramount when it comes to choosing tunes effects and designs for lights. saying about their work.”
for your next gig: “A good DJ will listen and “We offer the latest technology in lighting My fiance and I are excited to work with
read the crowd. While Top 40 music may with colours and hues not offered by other Mike – to us – it was a “bright idea” to
work with a younger generation, it may not organizations,” claims Chase. “With colours illuminate our wedding with Lights Sound
necessarily work with the baby boomers. ranging from amber to ultra violet, we are Action! Check out some of their work at
Having said that, you would be surprised equipped to accent the venue. In addition to LightsSoundAction.ca.
how many younger couples getting married up-lighting, we offer special effect lighting Arms Bumanlag is a Radio Host and
today enjoy classic rock – as that is what their such as programmable lasers, wedding Reporter for over 10 years at AM800 CKLW
parents played in their home while growing monogram lighting, spotlights and more. and CTV Windsor Weatherman and
up – so they became accustomed to it.” Other enhancements would include haze Entertainment Reporter at CTV News at 6 p.m.

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