Page 39 - Biz X Magazine - October 2015 Edition
P. 39
GENERATION YKNOT
Young Entrepreneurs not what ultimately drive entrepreneurs —
and younger ones at that — to open a small
Driven By Community business in Windsor Essex. Attraction and
retention is about showcasing the lifestyle
By Natasha Marar and sense of community that exists here.
Entrepreneurs will want to invest in our
cities and towns when we invest in them.
Pride must come from within. We can
For years, employers and stakeholders relocating to Windsor Essex to open their neither embody nor promote Windsor Essex
alike have strategized over the best businesses. One of our Starter Company without being empowered individually to
approach to attracting and retaining young clients at the WindsorEssex Small Business explore our region — its culture, landscape,
talent in Windsor Essex. Reports have Centre — Alex Miller, recently moved back businesses and attractions.
been published, committees established. to Windsor from London to open Enigma All year — and especially during “Small
Of particular importance is the desire to Windsor (escape room attraction). And why Business Month” in Ontario this October
foster young entrepreneurism, as small and shouldn’t he? — I encourage you to explore and support
medium-sized enterprises represent the Those in the business of attracting our local businesses. Recognize the young
backbone of our local economy. business often boast the benefits of setting entrepreneurs that rose to the challenge by
What many people — including those up shop in Windsor Essex. It’s no surprise shopping local and thanking them for being
outside our borders — fail to realize is that that the cost of living and running a business a part of a vibrant, changing small business
young entrepreneurs are creating start-ups is more affordable here than in other cities, landscape in Windsor Essex.
here all the time. Over the past two years and geographically we’re well-suited to Natasha Marar is passionate about
alone, a number of businesses opened under business. urban affairs and culture in Windsor
the helm of those younger than 30: Anchor There are also a number of organizations and Detroit. Marar is an active
Coffee House, Craft Heads Brewing providing professional development and YKNOT Windsor-Essex committee member
Company, Chatham Street Deli, Cannon funding to start-ups including the Small (YKNOTWE.com). As the Information
Ball Roasting and Sweet Revenge Bake Business Centre at WindsorEssex Economic Coordinator with the Small Business Centre
Shop, just to name a few. Development Corporation, WEtech (WindsorEssexSmallBusiness.com) at the
This shifting ownership culture is apparent Alliance, EPICentre at the University of WindsorEssex Economic Development
to those engaged residents who shop at local Windsor and the Genesis Entrepreneurship Corporation, Natasha actively works to
small businesses. There are young adults Centre at St. Clair College. promote entrepreneurship services to people
who, to the surprise of some, are actually But, low start-up costs and programs are looking to start and grow their business.
39
BIZ X MAGAZINE • OCTOBER 2015
BizX2015OCT52.indd 39 2015-09-29 10:02 PM
Young Entrepreneurs not what ultimately drive entrepreneurs —
and younger ones at that — to open a small
Driven By Community business in Windsor Essex. Attraction and
retention is about showcasing the lifestyle
By Natasha Marar and sense of community that exists here.
Entrepreneurs will want to invest in our
cities and towns when we invest in them.
Pride must come from within. We can
For years, employers and stakeholders relocating to Windsor Essex to open their neither embody nor promote Windsor Essex
alike have strategized over the best businesses. One of our Starter Company without being empowered individually to
approach to attracting and retaining young clients at the WindsorEssex Small Business explore our region — its culture, landscape,
talent in Windsor Essex. Reports have Centre — Alex Miller, recently moved back businesses and attractions.
been published, committees established. to Windsor from London to open Enigma All year — and especially during “Small
Of particular importance is the desire to Windsor (escape room attraction). And why Business Month” in Ontario this October
foster young entrepreneurism, as small and shouldn’t he? — I encourage you to explore and support
medium-sized enterprises represent the Those in the business of attracting our local businesses. Recognize the young
backbone of our local economy. business often boast the benefits of setting entrepreneurs that rose to the challenge by
What many people — including those up shop in Windsor Essex. It’s no surprise shopping local and thanking them for being
outside our borders — fail to realize is that that the cost of living and running a business a part of a vibrant, changing small business
young entrepreneurs are creating start-ups is more affordable here than in other cities, landscape in Windsor Essex.
here all the time. Over the past two years and geographically we’re well-suited to Natasha Marar is passionate about
alone, a number of businesses opened under business. urban affairs and culture in Windsor
the helm of those younger than 30: Anchor There are also a number of organizations and Detroit. Marar is an active
Coffee House, Craft Heads Brewing providing professional development and YKNOT Windsor-Essex committee member
Company, Chatham Street Deli, Cannon funding to start-ups including the Small (YKNOTWE.com). As the Information
Ball Roasting and Sweet Revenge Bake Business Centre at WindsorEssex Economic Coordinator with the Small Business Centre
Shop, just to name a few. Development Corporation, WEtech (WindsorEssexSmallBusiness.com) at the
This shifting ownership culture is apparent Alliance, EPICentre at the University of WindsorEssex Economic Development
to those engaged residents who shop at local Windsor and the Genesis Entrepreneurship Corporation, Natasha actively works to
small businesses. There are young adults Centre at St. Clair College. promote entrepreneurship services to people
who, to the surprise of some, are actually But, low start-up costs and programs are looking to start and grow their business.
39
BIZ X MAGAZINE • OCTOBER 2015
BizX2015OCT52.indd 39 2015-09-29 10:02 PM
